Flagship course
Signal to Decision
A six-week studio for SaaS App KPI Analytics — from raw event tables to a weekly ritual your exec team can trust.
Learning outcomes
- Define a north-star plus two supporting KPIs that survive board scrutiny.
- Build a retention and activation reading guide your squad can reuse monthly.
- Run anomaly reviews without freezing the roadmap every time a chart dips.
- Write experiment briefs that name the metric, the guardrail, and the stop rule.
Modules
Inventory the noise
Audit every SaaS dashboard tile, tag owners, and retire vanity metrics with a documented archive.
Activation without theater
Map time-to-value windows and pick events that predict retention instead of flattering acquisition.
Retention curves as stories
Read cohort slopes, resurfacing, and expansion together — including where your data warehouse lies.
Decision cadence
Install a weekly KPI huddle agenda with roles for PM, growth, and CS.
Experiment packaging
Translate insights into testable bets with clear kill criteria.
Capstone teardown
Present your live dashboard rewrite to peers and instructors for critique.
Instructor
Ananya Prasert
Former product analytics lead for a Bangkok-based collaboration SaaS. Ananya now coaches squads across SEA on KPI systems that stay legible when headcount is small and stakeholders are loud.
Informational pricing
Listed fee for the next public cohort: THB 24,900 per seat (taxes may apply). Includes live sessions, critique hours, and template pack. This page does not process payments — contact us to reserve a seat.
Learner notes
The Module 03 retention lab forced our CS lead and PM to agree on a single churn definition for the first time. We still argue about expansion credit, but at least the spreadsheet matches.
★★★★☆
Solid facilitation. The homework assumes you already have event-level data; our warehouse was messier than the examples, so week two ran long.
FAQ
Do I need a data science background?
No. Comfort with spreadsheets and basic product analytics tools is enough. We focus on interpretation and decision rituals more than SQL wizardry.
Can my whole squad join?
Yes — mixed PM/growth/CS cohorts learn faster. Ask us about group seating; we do not run checkout online.
What is a real limitation of this course?
Signal to Decision will not rebuild your tracking plan or warehouse for you. If events are missing or misnamed, you will still leave with a clearer critique — but instrumentation work stays on your engineering backlog.